We’re a group of people who have a vision for what the retail industry can become and are bold enough to make that vision happen. At the same time, we’re a group of people who care deeply about our customers and the experience we’re giving them. That’s where we get our greatest satisfaction.
Adam Jacobs, Co-founder and Managing Director, THE ICONIC
THE ICONIC, Australia’s biggest online fashion retailer, launched in 2011, built a retail website within five weeks, went from zero to 200 employees in six months, and was the market leader within nine. The company launches 200 new products every single day, delivers to customers in Sydney within three hours and across Australia either the same day or overnight. THE ICONIC is known for its beautiful online experience that makes it easy to search and buy online quickly to stay on top of the latest looks.
The ICONIC distribution warehouse
Technology is important to this progressive company behind the scenes, too. To enable their accelerated growth and supply chain speed, cloud-based collaboration tools are an important asset. From product design to delivery, THE ICONIC uses G Suite for key elements of its operations. During the apparel design process, designers stay in constant communication, sharing ideas, photos, fabrics, colors, and sketches via Drive and Hangouts.
The ICONIC uses G Suite for key elements of operations
On location, producers use Slides and Sheets to keep track of shots so things go smoothly post-shoot. In Google Cloud, THE ICONIC has found tools that are intuitive and facilitate rapid creativity. A company that’s never afraid to try new things—from pioneering better ways for people to shop for fashion to managing operations behind the scenes—being bold and innovative is THE ICONIC’s modus operandi.
We’re an organization that moves so fast that we’re constantly experimenting and trying new things. Google Docs is flexible, agile and easy to collaborate with -- it just fits into whatever we’re doing, wherever we need it.
Watch how The ICONIC has gone Google
Michael Brunner, Product Marketing Manager, G Suite, Google Cloud
Collaboration, Culture, Innovation, File-Sharing, Google Drive